SWOT analysis is used by many organizations to assess themselves as well as competitors in order to make strategies for continuous growth. However SWOT analysis is not limited to organization or company, it can be implemented on a personal level to assess ourselves in order to find strength and weakness and also the opportunity and threats by external factors. It could be more helpful for job seekers as well as employed personals to continuous growth.
By assessing ourselves, we can identify the area where we good at and also the area where we are weak and need improvement. It helps to become the best version of ourselves if used as a regular practice and followed the strategies made. It helps to uncover hidden opportunities which probably never looked at and by understanding your weaknesses, you can manage and eliminate threats that might otherwise hurt your ability to move forward. By personal SWOT analysis, you can achieve your career goal as it helps to understand all unnoticed facts of yourself
To evaluate or assess yourself by SWOT analysis you need to take SWOT template, generally, it’s the standard one i.e. Four – Squared template (each square for strength, weakness, opportunity and threats).
You need to ask yourself questions about each of the four areas being examined. You should honest in order to generate the meaningful result from personal SWOT analysis. Try to see yourself from the standpoint of a colleague or a bystander, and view criticism with objectivity. You should not limit your strength that you are currently exhibiting and pay close attention to your strength which your peers are lacking.
The next step is weaknesses. This part examines the areas in which you need to improve and the things that will set you back in your career. Questions to consider include:
For the opportunities section, look at the external factors you can take advantage of to pursue a promotion, find a new job or determine a career direction.
Finally, look at any threats to your career growth. This part takes into account the external factors that could hurt your chances to attain your goals. The factors to take into account include.
Once you have filled out the matrix, there are two ways to analyze the information and build a strategy: matching or converting.
Matching means connecting two of the categories to determine a course of action For example, matching strengths to opportunities show you where to be aggressive and take action. On the other hand, matching weaknesses to threats expose those areas you should work on or situations to avoid and lets you know where to be more defensive of your position.
To convert is to turn negatives into positives — in other words, converting your weaknesses into strengths, or threats into opportunities. This can mean growing a skill set through education, or finding a creative way to feature a weakness as a strength. For instance, if you are very outgoing, working in an introspective and isolated environment may not suit you very well. But if you can work toward a position, such as sales, in which you interact with many people, that weakness turns into a strength and could allow you to excel.
A SWOT matrix is a framework for analyzing your strengths and weaknesses as well as the opportunities and threats that you face. This helps you focus on your strengths, minimize your weaknesses, and take the greatest possible advantage of opportunities available to you.
“Take action on Personal SWOT analysis outcome for the positive results.”